Date delivered: Sept. 17, 2018
Message type: online ad
Message tone: positive
About the message:
This ad is being run on Facebook through Xochitl for Congress' Facebook page. There are four of the same ad running at the same time, but each with a specific audience. Torres Small is saying in this ad that she will protect New Mexico's public lands.
The first one was posted Sept. 17 and is reaching mostly men from ages 18-34. 41% of this ad's audience falls under this demographic.
The second ad was posted Sept. 17 and was targeted specifically toward young women. 61% of the audience reached were women from the ages of 18-34.
The third ad was posted Sept. 20 and is reaching mostly young men. 58% of the audience for this ad is men from the ages of 18-34.
The fourth ad was posted Sept. 20 and was targeted specifically toward young women. 77% of the audience reached was women ages 18-34.
The budget for each of the ads was $100-$499. Once the ad stops running, Facebook will charge an amount within that budget, depending on how many people are reached. The two ads posted on Sept. 17 have a goal of reaching 10K-50K people, and the two ads posted on Sept. 20 have a goal of reaching 50K-100K people.
About the messenger:
Xochitl Torres Small was raised in Las Cruces, New Mexico. Her background includes working as a field representative for Senator Tom Udall and as a judicial law clerk for federal judge Robert C. Brack. She currently works as an attorney at Kemp Smith LLP, specializing in water.
As of June, 30, 2018, Torres Small has raised $934,714.79. Her top donor is Bay State for a Majority at $29,000.