Date delivered: Aug. 19, 2018
Message type: online ad
Message tone: positive
About the message:
This Facebook ad's purpose is to direct people to "like" the Lyons for Lands Commissioner Facebook page. This ad refers to Lyons' support for teachers.
On his campaign page, Lyons states,
"We can continue to raise record revenue for education, give our teachers raises, and fund early childhood education programs."
Less than $100 have been spent on this ad, and it is reaching mostly women ages 55 and older.
About the messenger:
Lyons is a third generation New Mexican. His career in politics began in 1992 and he has served as New Mexico Public Regulation Commissioner for District 2 since 2011. He is also the owner of Lyons Angus Ranch.
As of Sept. 10, Lyons had raised $265,200. He had spent $83, 391 and had $183, 568 cash on hand. The next filing date is Oct. 15.
Lyons' top donor is Mesilla Valley Transporation Services, LLC, from Las Cruces, NM, at $11,000.
Ray Westall, an oil and gas producer from Carlsbad, NM, is also a top donor, at $7,500.